Vimto Game
Interactive webgl & interactive experiences project for Vimto Game, built to improve user engagement and conversion outcomes in UAE.
Overview
WebGL & Interactive Experiences case study for Vimto Game focused on measurable user and business impact.
The Challenge
Develop an engaging and interactive game for Vimto's campaign, incorporating elements of the popular Flappy Bird game mechanics, where players control an airplane to collect Vimto drink objects.
- —Develop an engaging and interactive game for Vimto's campaign, incorporating elements of the popular Flappy Bird game mechanics, where players control an airplane to collect Vimto drink objects and combat enemies.
- —Align user journeys with campaign and conversion goals.
- —Support multilingual and mobile-first usage where relevant.
- —Reduce friction from discovery to action.
The Approach
Designed game mechanics inspired by Flappy Bird, integrating Vimto's branding and products into the gameplay. Developed an airplane control system for players to navigate, collect Vimto drink bottles, and engage in aerial combat with enemy planes. Implemented a scoring system that rewards.
- —Designed game mechanics inspired by Flappy Bird, integrating Vimto's branding and products into the gameplay.
- —Developed an airplane control system for players to navigate, collect Vimto drink bottles, and engage in aerial combat with enemy planes.
- —Implemented a scoring system that rewards players for collecting Vimto bottles and destroying enemy aircraft.
- —Included a game-over screen that displays the player's score and offers an option to share their achievements on Facebook, promoting social engagement and campaign virality.
The System
HTML5 / CSS3 / Javascript. CONSTRUCT 3 Game Engine. Social media integration for Facebook sharing functionality.
- —HTML5 / CSS3 / Javascript.
- —CONSTRUCT 3 Game Engine.
- —Social media integration for Facebook sharing functionality.
- —Implemented a maintainable stack for ongoing updates.
Outcome
Delivered an exciting and brand-centric game that enhanced Vimto's marketing campaign, engaging users in a fun and interactive way while promoting the Vimto brand.
- —Clearer content hierarchy improves task completion.
- —Performance and UX quality directly influence conversion intent.
- —Scalable content workflows reduce operational overhead.
Related Capabilities
Learn more about the disciplines that shaped this project.