WebGL & Interactive Experiences

PMO Dubai Edge of Government

Immersive WebGL and interactive 3D web experience for PMO Dubai Edge of Government, delivering state-of-the-art creative technology and high engagement in Dubai.

App DevelopmentActivationsUi Ux Design
PMO Dubai Edge of Government

Overview

WebGL & Interactive Experiences case study for PMO Dubai Edge of Government focused on measurable.

The Challenge

Light area - cyborg Interactive Experience Bubble Wall LED Wall

  • Design an immersive 3D/WebGL user interface for PMO Dubai Edge of Government that captures brand identity.
  • Deliver smooth 60fps interactive animations across both mobile and desktop screens.
  • Create intuitive spatial navigation and UI overlays to guide visitors through the experience.

The Approach

The installation puts Neil Harbisson at the centre stage. Next to a large touch screen, placed upright (portrait) and equipped with camera facing the visitor, we see a plinth with a 3D-printed version of Neil’s head on it. On the screen an.

  • Conducted detailed UX prototyping for PMO Dubai Edge of Government to map interactive layouts and asset states.
  • Developed custom shaders, optimization pipelines, and 3D scenes in close collaboration.
  • Optimized particle density and rendering limits via strict quality assurance testing.

The System

Progressive Web App technology. An engaging interactive setup where a sensor detects a visitor's body movements within a designated area. Upon detection, the system initiates a video that plays in sync with the visitor's.

  • Engineered with HTML5, CSS3, and JavaScript, leveraging Three.js and custom shader modules.
  • Implemented asset preloading and asynchronous textures to minimize initial page load times.
  • Configured dynamic performance caps to support older GPUs and mobile browsers.

Outcome

The Edge of Government innovation experience challenges visitors to think in new and often counter-intuitive ways about how to solve the most pressing challenges of our time. The main purpose of the.

  • Successfully delivered a high-performance 3D interaction layer for PMO Dubai Edge of Government.
  • Boosted customer interaction time and brand awareness in target GCC markets.
  • Achieved Awwwards-level visual standards while preserving quick loading times.