Expo 2020 Dubai NYE

Overview

WebGL & Interactive Experiences case study for Expo 2020 Dubai NYE focused on measurable user and.

The Challenge

Design and develop an Instagram filter for Expo 2020 Dubai to celebrate New Year's Eve 2022, featuring 192 variations with country flags and 'Happy New Year' messages in.

• —Design and develop an Instagram filter for Expo 2020 Dubai to celebrate New Year's Eve 2022, featuring 192 variations with country flags and 'Happy New Year' messages in various languages.
• —Align user journeys with campaign and conversion goals.
• —Support multilingual and mobile-first usage where relevant.
• —Reduce friction from discovery to action.

The Approach

Crafted a custom AR filter for Instagram that displays a country's flag along with a 'Happy New Year' greeting in the country's official language upon user interaction. Programmed and tested 192 unique variations to cater to a global audience, ensuring inclusivity and.

• —Crafted a custom AR filter for Instagram that displays a country's flag along with a 'Happy New Year' greeting in the country's official language upon user interaction.
• —Programmed and tested 192 unique variations to cater to a global audience, ensuring inclusivity and cultural relevance.
• —Structured information architecture for faster navigation.
• —Prioritized high-intent interaction paths and CTAs.

The System

Adobe Photoshop. Meta Spark AR. Adobe After Effects.

• —Adobe Photoshop.
• —Meta Spark AR.
• —Adobe After Effects.
• —Implemented a maintainable stack for ongoing updates.

Outcome

Successfully delivered an engaging and festive AR Instagram filter for Expo 2020 Dubai, which enhanced user experience and celebration engagement across the globe.

• —Clearer content hierarchy improves task completion.
• —Performance and UX quality directly influence conversion intent.
• —Scalable content workflows reduce operational overhead.

Related Capabilities

Learn more about the disciplines that shaped this project.