Dubai First Credit Card
Interactive website design & development project for Dubai First Credit Card, built to improve user engagement and conversion outcomes in Dubai.
Overview
Website Design & Development case study for Dubai First Credit Card focused on measurable user and.
The Challenge
Design and develop a user-centric landing page for Dubai First, emphasizing their position as a leading consumer finance brand in the UAE.
- —To design and develop a user-centric landing page for Dubai First, emphasizing their position as a leading consumer finance brand in the UAE.
- —Align user journeys with campaign and conversion goals.
- —Support multilingual and mobile-first usage where relevant.
- —Reduce friction from discovery to action.
The Approach
Initiated the project with user experience research to understand the needs of Dubai First's customers. Designed a landing page layout that aligns with FAB's branding guidelines while ensuring ease of navigation and information accessibility. Developed responsive design elements to ensure compatibility across.
- —Initiated the project with user experience research to understand the needs of Dubai First's customers.
- —Designed a landing page layout that aligns with FAB's branding guidelines while ensuring ease of navigation and information accessibility.
- —Developed responsive design elements to ensure compatibility across various devices and browsers.
- —Structured information architecture for faster navigation.
The System
HTML5, CSS3, and JavaScript for front-end development. Intergrated through API with Salesforce CRM.
- —HTML5, CSS3, and JavaScript for front-end development.
- —Intergrated through API with Salesforce CRM.
- —Implemented a maintainable stack for ongoing updates.
- —Optimized loading performance and media delivery.
Outcome
Delivered a landing page that enhances Dubai First's online presence and user engagement, providing customers with a streamlined experience for accessing finance products and services.
- —Clearer content hierarchy improves task completion.
- —Performance and UX quality directly influence conversion intent.
- —Scalable content workflows reduce operational overhead.
Related Capabilities
Learn more about the disciplines that shaped this project.